Giving a Hand to the Brand II

Paul Klein's Blog

The key to branding lives in the ability to connect authentic experiences. The success of a city’s brand lives in how well its citizens and visitors evangelize the city to others. The brand comes from a swell of community pride inspired by organic spontaneity.

Cover image from visitmusiccity.comThe City of Nashville does this beautifully. Their brand is Nashville, Music City. Their brand positioning states perfectly, “The promise of Nashville, where the music is inspired, created, recorded and performed, is to provide the ultimate musical entertainment experience, celebrated throughout our diverse cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.”

Nashville’s brand sings in tune because their community substantiates it while their government and business sector champion for it. The City is immersed with aspects of music. Their bike racks are shaped like microphones and their parking garage floors are named after iconic country music stars. Yes, there’s…

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